From Your Little Asia are committed to protecting the privacy of our customers and visitors. This Privacy Policy describes the ways in which we collect, use, disclose, and protect information about you in connection with your use of our website. When you use our website, you consent to our collection, use, and disclosure of information about you as described in this Privacy Policy.
We will not use or share your information with anyone except as described in this Privacy Policy.
We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.
Content:
- Information collection and use
- Types of personal information we collect
- How we use your information
- How we disclose your personal information
- Your privacy choices
- Use of Cookies and Tracking Technologies
- Service Providers
- U.S. State specific notice
- EU/UK Notice
- Security
- Retention
- Links to other sites
- Children’s privacy
- Compliance with Laws
- Changes to this privacy policy
- Contact Us
Information Collection And Use
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information (“Personal Information”) may include, but is not limited to:
Types of Personal Information We Collect
Information you provide or could provide in a future when using our website:
- Account Registration information such as name, email address, and your password.
- Testimonials, ratings and reviews, product feedback, surveys, or other form submissions.
- Payment information such as credit/debit card details, and Paypal, Shop Pay, and/or Google Pay details.
- Images and product reviews you elect to directly upload to our website.
Information we automatically collect or could collect during your visit to our website:
- Website metadata and analytics, including IP address, device information, date/time of visits, new or returning visits, products viewed, page response times, URL clickstreams, how long you stay on our pages, what you do on those pages.
- We may use cookies, beacons, pixel tags, and other similar technologies to collect additional information automatically as you interact with the Services and to personalize your experience with our Services. Learn more about our cookie use below.
- Information from third parties such as social media and our affiliates:
- If your social media posts tag your little asia or include ‘#yourlittleasia. We may collect these posts and re-post them on our social media or upload them to our website.
- When you interact with our accounts on a social media platform, we may collect certain information that you or the platform make available to us such as website metadata analytics (above), your social media account ID, your social media ‘likes’, click-throughs to our website, or custom interactions.
Your Little Asia could provides an online “Try It On” feature for you to upload an image or use your webcam to virtually try on our products. Any images collected through this feature are stored locally on your device. We do not collect these images, and only process aggregate or anonymous information about use of the feature.
For visitors from California: The California Consumer Privacy Act (CCPA) requires Businesses disclose the type of personal information we’ve collected on California residents in the last 12 months. The types of personal information we’ve collected in the last 12 months are the same types stated above.
How We Use Your Information
Your Little Asia uses the personal information we collect for the following purposes:
- To provide you with the products you purchase,
- To contact you for account and promotional purposes,
- To provide you with targeted advertising,
- To provide customer support or to respond to you,
- To improve the website, products and other jane iredale services,
- To comply with our agreements or policies,
- For other business and legal purposes (e.g. to detect and prevent fraud, to collect amounts owing to us, and to maintain business records).
How We Disclose Your Personal Information
We may disclose information with your consent. We may also disclose your information with vendors or third parties who:
- Facilitate product purchases (e.g., Shopify or Google),
- Help us communicate with you,
- Manage and optimize our website and services, and
- Assist us with our social media presence or relevant advertising.
In addition:
- We may disclose your personal information in order to:
- Protect the legal rights of our company, our employees, our agents, and our affiliates;
- Protect the safety and security of our website visitors;
- Detect and protect against fraud; and
- Comply with law or legal process.
- We may disclose your personal information as part of a business transition.
- Your Little Asia may also disclose your personal information with prospective purchasers exclusively to evaluate the proposed transaction; and
- Your Little Asia may also disclose your personal information with another company that buys the assets or stock of yourlittleasia. That company may use and disclose personal information for purposes similar to those described in this Privacy Policy.
- We may share de-identified, aggregate, or anonymous information about our customers with advertising or marketing partners. This means that the information we share with our advertising and marketing partners does not identify you or is combined with de-identified data of other customers to protect your privacy.
Your Privacy Choices
You have the right to:
- Access the personal information we maintain about you.
- Delete the personal information we maintain about you.
- Correct the inaccurate personal information we maintain about you.
- Opt out of certain uses of your personal information
- Email marketing – unsubscribe to our email list here or by clicking the link at the bottom of marketing emails.
- SMS marketing – unsubscribe to our promotional text messaging by replying with the word STOP to any of our SMS messages.
- Tailored advertising using third party cookies – refer to our list of advertising services for company-specific choices below.
- Our use of your photos/videos, reviews, social media posts on our website or social media. You can opt out by emailing us at admin@yourlittleasia.com.
You can exercise these rights by contacting Your Little Asia at admin@yourlittleasia.com.
Use of Cookies and Tracking Technologies
Like many companies, we use cookies, pixels, web beacons, and other tracking technologies to collect information about your browsing activities, your interactions with our websites or emails, and to serve tailored ads. There are a number of ways to opt out of having your online activity and device data collected through these services, which we summarize below:
- Blocking Cookies In Your Browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
- Advertising Industry Opt-Out Tools. You can also use these opt-out options to limit use of your information for interest-based advertising online or in apps by visiting http://optout.aboutads.info
- With Each of Our Vendors Individually. The following advertising or marketing services partners offer opt-out features that let you opt-out of use of your information for interest-based advertising or profiling:
| Vendor | Purpose |
| Shopify | eCommerce Platform |
| Klaviyo | Email marketing, SMS Marketing |
| Yotpo | Loyalty rewards and visual UGC |
| Hotjar | Website analytics |
| Attentive | SMS Marketing |
| Bazaarvoice | Website user content |
| Gorgias | Live chat helpdesk |
| Website analytics |
| Vendor | Purpose |
| Meta | Online advertising |
| Online advertising | |
| TikTok | Online advertising |
| Amazon | Online advertising |
| Trade Desk | Online & programmatic advertising |
| Criteo | Online & programmatic advertising |
Advertising Services Using Cookies and Related Technologies
Please note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.
Service Providers
We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.
These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
U.S. State Specific Notice
Some U.S. states have enacted comprehensive privacy laws. The California Consumer Privacy Act, as amended by the California Privacy Rights Act or “CPRA” (collectively, the “CCPA”) and the Virginia Consumer Data Protection Act (“VCDPA”) create additional privacy obligations for businesses and provide Californians and Virginians with additional privacy rights.
Additional Privacy Rights:
In addition to the rights granted above, if you are a California or Virginia resident, you have the right to:
• Opt out of the “sale or share” of your personal information for targeted or cross-contextual behavioral advertising purposes. We do not ‘sell’ or ‘share’ your personal information for monetary benefit. However, some third party cookies placed on our website may be considered a ‘sale or share’ as used for our ‘targeted’ or ‘cross-contextual’ advertising campaigns under California or Virginia law. You can revoke your consent and limit our use of your information by contacting us.
• Sensitive Personal Information. For California consumers, businesses must provide the right to limit the use of sensitive personal information. For Virginia consumers, businesses must obtain prior opt-in consent to collecting or using sensitive personal information. The photos you upload to our website and the photos we repost on our social media may constitute sensitive personal information. By tagging us or by using #yourlittleasia in your social media posts, you consent to our use of your images and content as described herein. You can revoke your consent and limit our use of your content by contacting us.
Business/Controller Designation:
Under the CCPA, your little asia operates as a Business; under the VCDPA, your little asia operates as a Controller.
You may exercise these rights by contacting us.
EU/UK Notice
Your Little Asia does not directly own or manage international Your Little Asia entities. Individuals visiting yourlittleasia websites outside the United States should exercise their individual rights as instructed in the country-specific website privacy policy.
For international businesses to which we provide products as a wholesaler, we collect the name and email of your employees for account registration and use of our professional business to business webpage. For those such employees who are residents ofthe U.K. or European Economic Area you have certain rights and protections under the General Data Protection Regulation (GDPR) regarding the processing of your personal data.
Under the GDPR, we process Personal Data under the following legal basis.
- Processing Activity Legal Basis under GDPR
- Processing your employee information Contract Fulfillment
- Improving our Website and services Legitimate Interest
- Product, Marketing or Service-Related Communications Legitimate Interest
You have the right to exercise these choices with respect to your personal data:
- Request access to your personal data.
- Request that we correct any inaccuracies in your personal data.
- Request that we delete your personal data. Please note if your personal data is necessary for compliance with our legal or regulatory obligations, then we may retain it.
- Object to the processing of your personal data through our “Exercise Your Choices’ section listed above. In addition, you may also object if you believe your fundamental rights and freedoms outweigh our legitimate interests.
- Lodge a complaint with your local supervisory authority if you have concerns about how we process your personal data.
You can exercise these rights by contacting us with proof of your EU residency status.
Security
The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
Retention
Your Little Asia will retain your personal information for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data or the information you provided to us to comply with applicable laws), resolve disputes and enforce our legal agreements and policies. We will retain your marketing contact information until you unsubscribe from our marketing communications. We will also retain the Services’ usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer periods. The criteria we use to determine retention periods for each category of personal information is based on the type of personal information, contractual requirements, or with regards to product or service maintenance and improvements. We will also retain and use personal information as necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.
Links To Other Sites
Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Children’s Privacy
We do not intentionally collect any personal information from children under the age of 13. If you are under the age of 13, please ask a parent or guardian for help in using our website or purchasing any products. If you believe we have obtained personal information associated with children under the age of 13 (or 16 in California), please contact us at admin@yourlittleasia.com and we will delete it.
Compliance With Laws
We will disclose your Personal Information where required to do so by law or subpoena.
Changes To This Privacy Policy
We may update this Privacy Policy from time to time as we update or expand our Services. If we make material changes, we will post the updated Privacy Policy on this page with a “Last Updated” effective date of the revisions.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about our privacy or security practices, or if you would like to request access to or correction of your personal information, you can contact me by email: admin@yourlittleasia.com